Educational Seminar for Tourism Organizations (ESTO) 2011

Destination professionals attend ESTO to:

• Benchmark
• Share best practices
• Learn new business tools/techniques
• Hear latest trends
• Develop leadership skills
• Identify solutions to common issues
• Shorten learning curve
• Build on success of others

An annual highlight of ESTO is the National Councils Awards banquet. Every year, the awards banquet takes on a theme that showcases the uniqueness of the destination. This ceremony is one of creativity and fun. Awards presented include: Destiny Awards, Mercury Awards, and the State Tourism Director of the Year Award.

For more information about ESTO, contact U.S. Travel's National Councils Department at or call (202) 408-8422.