Mastering the future requires a new way of thinking and of acting. The new, well informed "Me-client", who spends a lot of time surfing the net, has a wide range of foodservice options to choose from. This customer is developing demands which are hard to meet. He or she want to be free to eat and drink at any time, in any place, according to mood or situation. But the "eating-out" budget has not increased, on the contrary.
GastroSuisse, the leading Swiss Federation in the area of Foodservice and Catering, has created a tool - Strategy "Orange" - specifically to help foodservice companies do this.How can a foodservice business stand out in this highly developed and competitive market? The answer: find a niche and fill it with a distinctive profile, new products and a strong brand. This is the purpose of GastroSuisse's Strategy "Orange".
GastroSuisse has just spent several months analysing what the foodservice and catering business of the future will look like. The outcome was presented in Bern on 26 June 2007 in the form of a 50 page booklet setting out the key factors currently impacting eating-out trends in Switzerland: changes in society, in the family and in work and leisure patterns. For further information, contact:
GastroSuisse
Brigitte Meier-Schmid, Marketing et communication,
Blumenfeldstrasse 20, 8046 Zurich
Telephone: +41 (0) 44 2377 53 53, Fax: +41 (0) 377 55 82 e-mail: maco@gastrosuisse.ch
www.gastrosuisse.ch (see "Medias")
The GastroSuisse Strategy Orange booklet is available from the GastroSuisse InfoCenter
Telephone: +41 (0) 848 377 111
Price: CHF 49 for Non-Members and CHF 39 for Members; complimentary for journalists
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