Now in its 4th successful year, this event is the No.1 meeting place for N America's social media in travel professionals. Ensure you get the real low down on how travel companies are capitalizing on the converging worlds of social media, mobile and location. You'll take home practical advice and an armful of top social media contacts to help you drive real return from your social media initiatives.

This year we will placing the spotlight on the convergence between Social Media and Mobile as well as many other elements of the social media spectrum. Packed full of up-to-the-minute, cutting edge new topics - you cannnot afford to miss this event!

The detailed 2011 program and speakers for this event are currently being researched and will be released early November. To put forward your speaker/topic suggestions, email gina@eyefortravel.com

The 2011 event will take you on an inspiring journey through -

• The Future of Social Media - Prepare Your Business for Rapid Social Media Advancement Over the Next 2 - 5 Years
• Determine What Success Means for Your Business: Set Appropriate KPIs and Benchmarks tailored to Your Objectives
• Social Media & Location - Tap the Opportunities of the New Real-Time Location-enabled Web
• Location Debate: Foursquare, Gowalla, Facebook Places - Which of these sites will win out? What are their likely business models?
• Get the Facts You Need on How Fast Mobile (and Other Consumer-Facing Devices) in Travel are Evolving
• Best Practice Guide to Blogging - Understand How to Develop a Successful Blog for Your Brand
• Go Beyond Facebook & Twitter - Analyze What the Other Social Media Sites Can Do for Your Brand
• Create Compelling Content via Social Media - Understand How to Reach Niche Groups and Drive Up Your SEO Results
• Analyze the Metrics and Measurement Tactics and Tools Available to You
• Use Social Media sites to Up-sell and Cross-sell Before, During and Post a Consumer's Trip
• Social Media Commerce - Examine the Effectiveness of Inserting Booking engines into Social Media Channels
• Spotlight on Engagement - Learn How to Use Social Media to Build Fruitful Relationships with Your Travel Customers
• Spotlight on Social Media Best Practives for Airlines, Hospitality, Intermediaires and Destinations
• And much more!

Related Links

Contact
Gina Baillie
VP Global Marketing & Events
Phone: +44 (0) 207 375 7197
Email:

Organization
EyeforTravel
www.eyefortravel.com
7-9 Fashion Street
London, E1 6PX
United Kingdom
Tollfree: 1 800 814 3459
Phone: +44 (0)207 375 7500
Fax: +44 (0)207 375 7511
Email:

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