STR Global reports mixed fortunes in the Netherlands
LONDON -- The hotel industry in the Netherlands showed a mixed year-to-date performance, according to STR Global, the leading provider of market data to the world’s hotel industry.
Market information compiled by STR Global for the year to 30 June 2011 highlights the impact of trade fairs and events as well as the change in the supply of rooms on the results of major Dutch destinations.
Hotel Performance, year to June 2010
| Occupancy | ADR | RevPAR | Supply | ||||
| % | % change | (€) | % change | (€) | % change | % change | |
| Amsterdam city | 74.4 | 5.7% | 137.54 | 11.9% | 102.28 | 18.3% | 3.8% |
| Amsterdam airport | 70.8 | 4.0% | 102.59 | 2.9% | 72.61 | 7.1% | 2.3% |
| Den Haag | 58.2 | -1.4% | 115.46 | 4.8% | 67.24 | 3.3% | 5.3% |
| Maastricht | 58.2 | 2.5% | 102.44 | -0.9% | 59.62 | 1.5% | 0.0% |
| Rotterdam | 64.0 | 10.5% | 97.64 | 1.5% | 62.49 | 12.1% | 0.0% |
| Utrecht city | 64.3 | 1.0% | 103.34 | -1.4% | 66.39 | -0.4% | 5.4% |
Double-digit increases in year-on-year revenue per available room (RevPAR) for the first half of 2011 were reported by both Amsterdam (18.3 percent) and Rotterdam (12.1 percent). The ESA 2011 Congress, organised by the European Society of Anaesthesiology, in Amsterdam (held over four days with 5,500 participants) and the OMAE’s 2011 International Conference on Ocean, Offshore and Arctic Engineering in Rotterdam (six days, 800 participants) helped boost performance.
The lowest two RevPAR performers amongst the cities sampled, Maastricht (1.5 percent) and Utrecht (-0.4 percent), saw the impact of less events being held there during the first half of 2011 as opposed to last year. In 2010, Maastricht hosted the VNSG Congress and the annual Dutch SAP user group convention (two days, 1,900 participants), whilst Utrecht saw its March jazz festival reduced from three days in 2010 to one in 2011.
Utrecht also was affected by an increase of 5.4 percent in its supply of rooms that saw occupancy increase only 1.0 percent. Similarly, supply in Den Haag increased by 5.3 percent, and occupancy fell by 1.4 percent. However, the two cities that both had static supply, Maastricht and Rotterdam, did not follow the same pattern when it came to occupancy. Rotterdam’s increased by 10.5 percent whilst Maastricht’s increased by only 2.5 percent. Maastricht appears to be stagnating, with the lowest actual occupancy of 58.2 percent and the second lowest ADR of €102.44.
“The continued growth of our presence in the Netherlands, including most recently the addition of Maastricht, is increasingly important to gain a proper understanding of the market given the differing levels of performance across the country”, explained Elizabeth Randall, managing director of STR Global.
STR Global currently collects data from nearly 31,000 guestrooms across the Netherlands.
About STR Global
STR Global provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering Europe, Middle East, Africa, Asia Pacific and South America. STR Global provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR Global is part of the STR family of companies and is proudly associated with STR, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit www.strglobal.com.
