My 2012 wish list: the 5 most important things I hope to see next year in the US hotel industry | By Stephen Joyce

For five years, The Hotel Yearbook has been asking industry leaders how they expect the hotel business will develop in the year just ahead. We decided to kick off the 2012 edition by asking Stephen Joyce, CEO of Choice Hotels International and one of the most respected opinion leaders in the US hotel industry, a slightly different question: What would you like to see happen in 2012? His thoughtful answers reflect his 360° perspective.

About The Hotel Yearbook: The Hotel Yearbook is a uniquely forward-looking annual publication. Each year, dozens of CEOs and other senior executives from the hotel industry worldwide, as well as leading analysts and observers, use this platform to share their expectations for the coming twelve months. Each of the 70+ contributors looks specifically at his or her area of expertise, describing the likely developments for the year ahead. As a whole, The Hotel Yearbook thus offers readers a comprehensive overview of the trends and factors that will have an impact on the performance of the hotel business in the year to come – as perceived by the industry’s leaders themselves. For more information visit www.hotel-yearbook.com.