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According to Corporate Vice President for Government Relations, Dick Crawford, McDonald's joined IH&RA because many of the issues the company faces are global and affect the entire hospitality industry. "Issues like these," he says, "call for a collective response, and an association can leverage industry-wide resources. As McDonald's founder Ray Kroc used to say, 'None of us is as good as all of us.'"
An important factor in the decision, Crawford says, was the IH&RA leadership's commitment to coordinated action. "When I spoke with David McMillan, I was impressed by his strategies for mobilizing the membership to impact issues that are important to McDonald's and our industry."
McDonald's has more than 31,500 restaurants in 119 countries and serves more than 48 million customers a day. Worldwide, approximately 71 percent of the restaurants are operated by franchisees and other licensees. Sales last year totaled approximately $14.2 billion. Revenues totaled approximately $19 billion.
McDonald's has a long history of industry leadership in corporate responsibility. It was the first major restaurant company to institute a buy-recycled program, the first to establish global animal welfare standards and, more recently, the first to issue a global antibiotics policy. One of its major priorities now is a global effort to address obesity. It is also focusing on measures to promote sustainable practices in its food supply chain. A report on these programs is available on the corporate website, www.mcdonalds.com/csr.
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